Explore Area Guide of Jumeirah Beach Residence
About Company and The Services
Emaar Beach Front
Emaar caused controversy in 2021 and 2022 when their Marassi project on Egypt’s Mediterranean coast resulted in extensive beach erosion and significant environmental harm. Widespread outrage on social and traditional media has since been directed at the real estate firm, demanding reimbursement and an explanation. Emaar is said to have deviated from the building permits granted by Egyptian authorities to their project, hence creating unforeseen environmental deterioration of the surrounding beaches. Emaar was seen to ignore those concerns and to carry on with their damaging project activities.